ENDURA & GLENMORE LODGE ANNOUNCE NEW PARTNERSHIP

Endura and Glenmore Lodge, sportscotland’s National Outdoor Education Centre, are proud to announce their new partnership. From Spring 2022, Endura will equip Glenmore Lodge’s Mountain Biking instructors and staff with high quality technical clothing and gear.  

For almost 30 years Endura has been committed to producing innovative cycling apparel that sets a high standard for performance and durability. Designed with Scotland’s conditions in mind, Endura has become an internationally recognised brand known for their commitment to challenging benchmarks and pushing for greater functionality of design.  

Alex Parmenter, Head of Biking at Glenmore Lodge, said “We’re stoked to be working with Endura as we get back out on our bikes after the winter.” 

“We need gear that can hold up in the roughest riding conditions, and Endura’s clothing is ideally suited to meeting the demands of our staff when they’re out delivering our courses in the Cairngorms and around Scotland.”  

James Russell-Watson, Head of Marketing at Endura, said, “We’re delighted to be announcing a new partnership with Glenmore Lodge, outfitting their mountain bike team with riding gear that is both inspired by, and designed for, Scotland’s outstanding natural environment. The Lodge is at the heart of the outdoor community, just as Endura is at the heart of mountain biking. 

“Their team are a key source of training for mountain bike leaders and also provide riders with the highest quality instruction to help them progress their skills, so we’re looking forward to receiving their valuable feedback that will help us shape future products. We’ve always found the Lodge an inspirational place to visit and we are excited to be along for the ride.” 

Under the partnership, Endura will provide clothing and gear for Glenmore Lodge’s Mountain Biking staff to equip them to lead a wide range of skill and qualification courses, which will in turn enable product field testing through varied and intensive use.  

Glenmore Lodge’s Mountain Biking offering encompasses a range of ability levels and incudes trail riding, Enduro riding and bike-packing as well as workshops on bike maintenance, navigation, and emergency trail fixes.